In an article at TechCrunch today, Flipagram is featured. They describe it as a cross between Instagram and Youtube. “Flipagrams” which can include photos, text, audio and music.
It’s a mix of Instagram and YouTube…maybe a bit of a old school RockYou component. No matter how you look at it, Flipagram has seen enormous growth and is a mobile juggernaut.
Users arrange their photos and text how they want and then add music to give that short video feel.
As people added music to their creations, the company allowed its community to purchase music via iTunes links. It clearly worked out because the company is also announcing a deal with: Universal Music Group, Sony Music Entertainment, Warner Music, Merlin and The Orchard, and music publishers, including Sony/ATV Music Publishing, Universal Music Publishing Group and BMG. This deal gives Flipagram the OK to allow its community to surf through a database of music clips to add to their storytelling.
Once you create your Flipagram you can receive comments and likes. Also included is the ability to share across all the social networks.
The target demographic for this app seems to be the younger Snapchat audience who are sure to be the early adopters. However, this app has huge potential for a much larger user base including myself.