Odd as it sounds, Jim Beam is very interested in broadband. Enough so that it penned a letter to the FCC with concerns around large companies edging out small providers in some areas. The company believes that competition would promote high-speed sorely needed in areas where Jim Beam does business.
From the Switch tech column in the Washington Post, they quote the letter to the FCC:
“In our 200 years in operation, Jim Beam has learned a thing or two about the three ‘b’s,’ bourbon, brands and business,” the company wrote in a letterto the FCC.
“Now the company says it’s adding a fourth “B” to the list: Broadband. From Jim Beam’s Illinois headquarters to its Kentucky distilleries and restaurants, high-speed Internet is integral to the company’s business.”
As the nation shifts from copper to high-speed fiber, Jim Beam hopes to promote fair competition in all parts areas of the country. In other words, it will be good for businesses and essential for Jim Beam.