Countdown to Apple Music, Beats 1 and Connect

Countdown to Apple Music, Beats 1 and Connect

At the time of this writing, less than 40 hours are left till the debut of Apple Music.

More chatter continues to come from key Apple execs. In addition to Eddy Cue (Sr VP, Internet Software & Services) taking to Twitter, Ian Rogers went to his blog to post more details on Apple’s upcoming entrance onto the streaming music stage.

Former Beats Music CEO Ian Rogers:

“Tuesday morning we’ll be unveiling the next chapter. Please make a note to upgrade to iOS 8.4 Tuesday, June 30th and listen to our first day of broadcasting.  Here’s a Facebook invite to make it easy for you to say yes, you’ll be there, and invite all your friends. See you there.”

No worries developers, if you’ve got the IOS 9 beta a new seed will be available to you to activate the Apple Music package as well.

Available shortly after the launch on Tuesday will be the debut of Beats 1, as Apple puts it: “The world’s local station.”

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“Tune in to Beats 1, broadcast live from cities around the globe. Zane Lowe and his handpicked team of renowned DJs create an eclectic mix of the latest and best in music. Or dial in to curated stations that have been totally revamped.”

The third and most compelling part of Apple Music is Connect:

Connect is a place where musicians give their fans a closer look at their work, their inspirations, and their world. It’s a main line into the heart of music — great stuff straight from the artists.

This differential is something to watch closely.  The ability for the artists to interact directly with their perspective fans with new music is powerful.   Apple enabling this may prove to be what makes Apple Music stand apart from the likes of Pandora, Spotify and Rdio.

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One thing I still recall from Tim Cook’s keynote was him saying “This will change music forever.”  That’s saying a lot in just a few words.  It will remain to be seen what Cook meant by that statement but never underestimate Apple, especially when it comes to one of its core products – music.